Biggest Wedding Companies & Businesses

Story Amour
Written by Story Amour · Posted in Wedding Stats Last Updated August 7, 2024 · minute read
In This Article

    The wedding industry is estimated to grow to over $600 billion by 2032 creating opportunities for new businesses and allowing already established companies to concrete their place and increase revenues. 

    In this comprehensive overview, we list the industries biggest players, their market influence and how they reached the dominant heights where they now find themselves. This is our list of the biggest wedding companies in the world. 

    Quick Wedding Company Statistics

    Below are 8 important statistics about the world’s biggest wedding businesses: 

    • Fashion brands dominate the list with David’s Bridal considered the largest wedding company globally with an estimated $1.3 billion in revenue
    • Pronovias is likely the biggest wedding company outside the US with annual revenue estimated at €161 million
    • Bridal fashion is the largest sector within the industry, valued at around $60 billion annually
    • Outside of fashion, The Knot Worldwide has a revenue of up to $436 million
    • David’s Bridal employs an estimated 12,000 staff worldwide making it the biggest employer within the industry
    • The Knot and WeddingWire merged in 2018 in a near $1 billion deal
    • There are approximately 2.1 million weddings every year in the US and 42 million worldwide
    • The wedding industry is estimated to be worth $70.3 billion annually in the US, $300 billion worldwide and estimated to reach $600 billion by 2032

    Biggest Wedding Companies

    According to the latest data available, the biggest wedding company is David’s Bridal with an annual revenue of $1.3 billion, nearly three times its nearest competitor, The Knot. In addition, it employs over 12,000 staff making it the biggest employer in the wedding industry. [1]

    The Knot (The Knot Worldwide), the only non-Bridal Fashion company named in our top 20, has a revenue of an estimated $436 million with over 2000 employees [2]. Its primary services include a wedding registry, wedding blog and online wedding store.

    The United States has the most companies in our list with 14 out of the 20 and 8 out of the top 10. However, there is a distinct absence of Chinese and Indian companies due to a lack of available data. With the Chinese wedding industry worth nearly $27 billion [3], it is likely it would have several businesses inside the top 20. 

    The primary service for 19 out of the 20 companies is bridal fashion. Key offerings include bridal gowns, bridesmaids dresses, mens suits as well as other wedding attire and dress.

    Top 20 Ranked By Revenue

    Rank Company Name Country Est. Revenue ($)* Employees Sector
    1 David’s Bridal USA $1.3 billion 12,000 Bridal Fashion
    2 The Knot Worldwide USA $436 million 2,150 Wedding Website
    3 Pronovias Spain $161 million 1000 Bridal Fashion
    4 Maggie Sottero Designs USA $159 million 300 Bridal Fashion
    5 Essense of Australia USA $119 million 419 Bridal Fashion
    6 BHLDN USA $81.5 million 220 Bridal Fashion
    7 Justin Alexander USA $50 million 150 Bridal Fashion
    8 Rosa Clará Spain $45 million 500 Bridal Fashion
    9 Mon Cheri Bridals USA $33 million 500 Bridal Fashion
    10 Kleinfeld Bridal USA $30 million 70 Bridal Fashion
    11 Milla Nova Ukraine $24 million 1000 Bridal Fashion
    12 Monique Lhuillier USA $23.6 million 125 Bridal Fashion
    13 Jenny Packham UK $21.3 million 50 Bridal Fashion
    14 Watters Designs USA $20.6 million 250 Bridal Fashion
    15 Morilee by Madeline Gardner USA $20 million 100 Bridal Fashion
    16 Allure Bridals USA $15 million 120 Bridal Fashion
    17 House of Wu USA $14 million 100 Bridal Fashion
    18 Galia Lahav Israel $12.7 million 50 Bridal Fashion
    19 Demetrios Greece/USA $12.1 million 100 Bridal Fashion
    20 Berta Israel $7.8 million 40 Bridal Fashion

    * Estimated due to a combination of various sources.

    Biggest Wedding Businesses In The US

    As expected, The United States is home to the majority of biggest wedding companies in the world. Below is a breakdown of the biggest in the US with information regarding their revenue, the services they offer and history of their company. 

    David’s Bridal

    Revenue: $1.3 billion

    Employees: 7000-12,000

    Year Founded: 1950

    Sector: Bridal Fashion

    With a revenue of over $1.3 billion, David’s Bridal is the biggest wedding business in the US and the world. It is reported to have between 7,000 and 12,000 staff members. 

    The retail store was founded by David Reisberg in 1950. It was first established in Fort Lauderdale, Florida with its current headquarters located in Conshohocken, Pennsylvania. [4]

    The company was later purchased by Floridian Philip Youtie and Steven Erlbaum [5]. The new owners successfully grew the store from one single store to 18 locations. At its peak it operated 298 stores across three different countries, The United States, Canada and The United Kingdom [6]. 

    In 2023, David’s Bridal filed for bankruptcy and was taken over by CION Investment Corp [7]. 

    davids bridal logo

    David’s Bridal Logo

    The Knot Worldwide

    Revenue: $436 million

    Employees: 2000+

    Year Founded: 1996

    Sector: Wedding Website

    Founded in 1996 by David Liu, Carley Roney, Rob Fassino and Michael Wofson, The Knot has grown to be the biggest wedding website in the world. It is the only non-bridal fashion company to feature in our top 20. Its revenues in 2023 were said to be around $436 million after a $1 billion merger with competitor WeddingWire in 2018 [8].

    Online services include planning tools such as a wedding checklist, budget tracker, and vendor finder. In addition, The Knot also offers other ongoing services to couples such as its wedding registry, wedding website and wedding blog. 

    TheKnot.com serves over 4 million couples yearly and over 840,000 wedding professionals [9].

    the knot logo

    The Knot Logo

    Maggie Sottero Designs

    Revenue: $159 million

    Employees: 200

    Year Founded: 1997

    Sector: Bridal Fashion

    With a revenue of nearly $160 million and nearly 200 staff [10], Maggie Sottero Designs has found itself in 4th on our list of the biggest wedding companies.

    The business was founded in 1997 by Lesley Margaret Webster under the alias of Maggie Sottero. The brand originates from Australia, however is now headquartered out of Utah, United States. In 2006 a second label was debuted under the name of Sottero and Midgley [11]. 

    maggie sottero logo

    Maggie Sottero Designs Logo

    Essence of Australia

    Revenue: $119 million

    Employees: 419

    Year Founded: 1992

    Sector: Bridal Fashion

    Essence of Australia is another wedding gown and bridal fashion house. It was founded in 1992 by Martine and Wayne Harris in Perth, Australia. In addition to Essence of Australia, Martine and Wayne Harris also founded Stella York, Martina Liana, All Who Wander and Sorella Vita [12].

    The company is now headquartered in Kansas City, employing over 400 staff across the world with an annual revenue of nearly $120 million [13]. It currently operates in over 1,200 retail locations with stores in the US, Canada, UK, Australia, New Zealand and throughout Europe [12].

    essence of australia logo

    Essence of Australia Logo

    BHLDN

    Revenue: $81.5 million

    Employees: 220

    Year Founded: 2011

    Sector: Bridal Fashion

    BHLDN is the wedding arm of Anthropologie. A $4.5 billion fashion, home and living brand based in Philadelphia, Pennsylvania. Anthropologie is owned by URBN, a parent company most well known for the Urban Outfitters chain of retail stores [14].

    It is estimated that BHLDN has an annual revenue of $81.5 million and employs over 200 people worldwide [15].

    BHLDN was launched on valentine’s day 2011, initially as an online only retailer. In August 2011 it opened its first free-standing location in Houston, Texas [15].

    bhldn logo

    BHLDN Logo

    Biggest Wedding Businesses Outside of The US

    While our list is dominated by US based businesses, several of the top 20 are based outside of the US from countries including Ukraine, Israel, The United Kingdom and Spain.

    Below you will find a summary of the 5 biggest companies based outside of the United States. It is likely that these companies do offer their products in the US. However their primary place of business will be outside of the US likely in Europe.

    Pronovias

    Revenue: $161 million

    Employees: 1000

    Year Founded: 1922

    Sector: Bridal Fashion

    Pronovias is the third biggest wedding company in the world with a reported turnover of around $161 million [16]. Furthermore, it is one of the oldest companies in the list with its origins dating right back to 1922 [17].

    Headquartered in Barcelona, it currently employs around 1000 team members to deliver beautiful wedding gowns in more than 105 countries [18].

    In 2023, the Pronovias Group was acquired by a group of investors led by Bain Capital and MV Created [19].   

    pronovias logo

    Pronovias Logo

    Rosa Clará

    Revenue: $45 million

    Employees: 500

    Year Founded: 1995

    Sector: Bridal Fashion

    Another fashion-led wedding brand founded in Barcelona is Rosa Clará. It was started in 1995 by its namesake, Rosa Clará [20].

    The brand now offers over 4,000 points of sale across the world with a reported turnover of around $45 million [21]. 

    rosa clara logo

    Rosa Clara Logo

    Milla Nova

    Revenue: $24 million

    Employees: 1000

    Year Founded: 1996

    Sector: Bridal Fashion

    Milla Nova is perhaps the company with the most intriguing story on this list. The business was founded in Ukraine in 2002. It is currently facing many of the challenges associated with the ongoing Russia-Ukraine conflict. Due to the conflict, the company is now headquartered in Warsaw, Poland.

    The company has a turnover of $24 million [22] employing over 1000 staff members [23]. It has outlets in 50 countries around the world with 95% of the company’s employees being women [23].

    The company was founded by sisters, Zoryana Senyshyn and Iryna Sensyhn. The current CEO is Ulyana Kyrychuk.

    milla nova logo

    Milla Nova Logo

    Jenny Packham

    Revenue: $21.3 million

    Employees: 50-100

    Year Founded: 1988

    Sector: Bridal Fashion

    Jenny Packham is the only UK based company on the list. Founded in 1988 by British fashion designer, Jenny Packham. 

    The Jenny Packham brand is synonymous with British culture having adorned the likes of the Princess of Wales [24] and Keira Knightley while featuring in several of the James Bond films [25]. 

    Jenny Packham has a reported turnover of $21.3 million with primary locations in London, Paris and Hong Kong.

    jenny packham logo

    Jenny Packham Logo

    Galia Lahav

    Revenue: $12.7 million

    Employees: 50

    Year Founded: 1984

    Sector: Bridal Fashion

    Founded in Israel in 1984, the Galia Lahav brand is represented in over 40 countries across 70 stores [26]. In addition, it has flagship locations in Tel Aviv, Los Angeles, Miami and New York. 

    With a revenue of around $12.7 million [27], Galia Lahav rounds out the top 20 biggest companies in the wedding industry. It currently employs over 50 people worldwide.

    galia lahav logo

    Galia Lahav Logo

    Notable Mentions

    While the companies listed above are among the biggest and most influential, many others make significant contributions to the wedding industry. Moreover, many others are massive players within the industry although are not necessarily focused purely on weddings.

    Amazon is an online juggernaut that pretty much everyone on the face of the earth has heard of. Its revenue exceeds $500 billion annually [28]. But did you know that it also offers a wedding registry? In addition, it’s estimated that amazon controls over 40% of wedding registry listings [29].

    Many other household names also offer wedding registries including Bed, Bath and Beyond, Pottery Barn, Target, Bloomingdale’s, Walmart and so on. However, as these businesses don’t technically fall under our definition of ‘wedding company’, they haven’t been included on the list.

    Starting Out In The Wedding Industry But Expanding Out

    No name is more connected to the wedding industry than Martha Stewart. In 1994 the first Martha Stewart Weddings Magazine was released [30]. In 2014 the businesses licensing rights were acquired by Dotdash Meredith [31], an American digital media company also responsible for the popular wedding blog, Brides [32]. It is currently owned by Marquee Brands [33].

    Vera Wang is another iconic name forever associated with the wedding industry. As a designer she has been responsible for several high profile wedding dresses for celebrities including Ariana Grande, Gwen Stefani, Victoria Beckham and Mariah Carey to name just a few [34].

    Today the Vera Wang empire has an annual revenue of $639 million [35] and employs over 300 people [36]. While the company was launched as a bridal boutique in 1990 [37], its primary revenue is now made up of other fashion products.  

    Our final notable mention is Minted. An online stationery retailer that started life selling wedding invitations, save the date cards and other wedding paper goods. Minted.com’s revenue is estimated at between $75 and $160 million annually [38]. However, The bulk of this revenue is expected to come from everyday stationery and art rather than its wedding products.

    How We Created This Article

    Defining ‘Wedding’ Company

    In order to reliably and accurately break down the biggest wedding businesses, we first needed to define what we meant by ‘wedding company’. 

    Of course many businesses offer wedding related products although calling Amazon a wedding company would be highly inaccurate. In addition, calling Hilton Hotels a wedding venue rather than a hotel, would also lead to discrepancies in the results. 

    Our primary focus was to analyze businesses where the primary product on offer was of a wedding nature. These included bridal fashion boutiques, wedding blogs, decor companies and other vendors that provide services near-exclusively to the wedding industry. 

    Data, Notes & More

    While the wedding industry is a massive marketplace generating over $300 billion annually, it’s primarily made up of local, smaller businesses often operating under private business practices. 

    To ensure accuracy throughout this article we thoroughly researched each and every business mentioned. Furthermore, we took data from publicly available information including the company’s official websites, press releases and other financial reports. In addition, we took data from reliable new sources such as Forbes, Reuters and the NY Post.

    Where specific revenue figures were not available, estimates were used based on comparable data and market trends. In addition, the most up to date data has been used.

    Conclusion

    The $300 billion wedding industry continues to grow annually and it is expected to reach over $600 billion in the next 10 years. However, with many of the biggest wedding companies being high-street fashion retailers, it remains to be seen if the larger businesses will keep hold of their place on our list. Moreover, a changing market will likely have a big impact on the types of businesses that will dominate the wedding industry in years to come.

    While the influence of fashion houses such as David’s Bridal is undeniable, the fact of their recent filing for bankruptcy shows the challenges many of the mentioned businesses will have to overcome. Finally, the emergence of online businesses such as BHLDN are sure to challenge the status quo as they use their online selling knowledge to shake up the wedding business industry. 

    Sources

    [1] Zippia (2023). “David’s Bridal Revenue: Annual, Quarterly & Historic”

    [2] GrowJo (2023). “The Knot Worldwide: Revenue, Competitors & Alternatives”

    [3] IbisWorld (2024). “Wedding Services in China”

    [4] The List (2021). “The Truth Behind David of David’s Bridal”

    [5] Encyclopedia.com (2024). “David’s Bridal Inc.”

    [6] Daytona Beach News Journal (2023). “David’s Bridal Files For Bankruptcy”

    [7] Reuters (2023). “David’s Bridal avoids shutdown with no-cash bankruptcy sale”

    [8] WeddingWire (2018). “XO Group To Become Privately Held”

    [9] The Knot Worldwide (2023). “XO Group To Become Privately Held”

    [10] Zoominfo (2024). “Maggie Sottero – Overview, News & Similar Companies”

    [11] Maggie Sottero (2024). “Maggie Sottero: Our Story”

    [12] LinkedIn (2024). “Essence of Australia”

    [13] GrowJo (2023). “Essence of Australia: Revenue, Competitors & Alternatives”

    [14] URBN (2024). “Our History”

    [15] RocketReach (2024). “BHLDN / Anthropologie Weddings”

    [16] Fashion Network (2023). “Pronovias Reports Losses of €326 million”

    [17] Pronovias (2023). “La Maison”

    [18] LinkedIn (2024). “Pronovias Group”

    [19] Bain Capital (2023). “Pronovias Group Announces Agreement”

    [20] Rosa Clará (2024). “About Designer Rosa Clará”

    [21] Fashion Network (2015). “Rosa Clara Acquires Rosa Clara Holding Corporate Holding”

    [22] Business Insider (2023 ). “I Took My Ukrainian Bridal Business Global Despite The War”

    [23] Milla Nova (2024). “Company – Milla Nova”

    [23] Harpers Bazaar (2024). “Trooping of Color: Princess of Wales Wears Jenny Packham”

    [25] Vogue (2006). “Jenny Packham’s Dresses Don’t Stay On Long”

    [25] Inc. (2018). “How Galia Lahav CEO Got His Fairy Tale Ending”

    [27] Kona Equity (2023). “Galia Lahav – $12.6 Million Revenue”

    [28] CompaniesMarketCap.com (2024). “Amazon (AMZN) – Revenue”

    [29] NY Post (2022). “Amazon Controls Wedding Registry Market”

    [30] Martha Stewart (2024). “A Timeline of Martha Stewart’s Life”

    [31] Dotdash Meredith (2014). “Dotdash Meredith Secures Rights to Martha Stewart”

    [32] Brides (2024). “About Us – Brides.com”

    [33] Neuberger Berman (2019). “Marquee Brands Acquires Martha Stewart Living”

    [34] Hitched (2022). “17 Celebrity Brides Who Wore Iconic Vera Wang Wedding Dresses”

    [35] Business of Fashion (2021). “Vera Wang | The People Shaping The Fashion Industry”

    [36] SignalHire (2023). “List of 311 Vera Wang Employees”

    [37] Vera Wang (2024). “Company – Vera Wang”

    [38] GrowJo (2023). “Minted: Revenue, Competitors & Alternatives”